Recipients › New York › Young & Rubicam LLC
Recipient organisation · UEI M837GULLR4W8
Young & Rubicam LLC
USAspending caveat. Figures are obligations reported by federal agencies to USAspending.gov, not payments. In USAspending's words: "An outlay occurs when federal money is actually paid out, not just promised to be paid ('obligated')." "Every agency has a Senior Accountable Official who must officially certify that the quarterly financial data submitted by their agency is accurate and complete." "If there are any discrepancies in procurement data, FPDS is the authoritative source." Contract data for the Department of Defense and the U.S. Army Corps of Engineers is published with a 90-day delay. Data loaded 30 Sep 2026. View the USAspending recipient profile.
Federal agencies obligated $437M to Young & Rubicam LLC, New York, NY, in the listed fiscal years 2023, 2024, 2025, 2026.
In FY2026, the most recent complete fiscal year, obligations were $117M, of which $117M (100%) came through contracts.
That is about level on FY2025 ($108M).
Young & Rubicam LLC ranks 69 of 1,581 listed organisations located in NY by five-year obligations, and 1,659 of 30,989 nationally.
Its $1.0M-plus awards since FY2023 came from Department of Defense: 49 awards worth $427M in total award value.
Its largest contract industry is NAICS 541810 (Advertising Agencies), where it ranks 3 of 26 organisations by the value of $1.0M-plus awards.
Obligations by fiscal year contracts vs assistance
| Fiscal year | All obligations | Contracts | Assistance | Change |
|---|---|---|---|---|
| FY2023 | $98,509,033 | $98,509,033 | $0 | — |
| FY2024 | $113,937,893 | $113,937,893 | $0 | +16% |
| FY2025 | $107,572,244 | $107,572,244 | $0 | -6% |
| FY2026 | $117,334,284 | $117,334,284 | $0 | +9% |
| FY2027 to date | under $1.0M | — | — | — |
A fiscal year runs 1 October to 30 September. "Contracts" are procurement award types A–D; "assistance" is everything else (grants, direct payments, loan subsidy cost, insurance, other). The contracts column is listed only where contract obligations alone reached $1.0M; the assistance figure is the remainder and may therefore include up to $1.0M of contracts.
Compared with its state and the largest recipients five listed years
| Measure | This organisation | Largest in NY | Largest nationally |
|---|---|---|---|
| Five-year obligations (listed years) | $437M | $279B | $416B |
| FY2026 obligations | $117M | $75B | $118B |
| Contracts, five years | $437M | under $1.0M | $94B |
| Assistance, five years | $0 | $279B | $416B |
| Rank by five-year obligations | 1,659 of 30,989 | 1 of 1,581 in NY | 1 |
Largest in state: NYS Department of Health. Largest nationally: Health Care Services, California Department of. Rankings count organisations located in the state, by the sum of their listed fiscal years.
Awarding agencies $1.0M+ awards since FY2023
| # | Agency | Awards | Award value | Share |
|---|---|---|---|---|
| 1 | Department of Defense | 49 | $427M | 100% |
Contract industries NAICS
Rank within NAICS 541810: 3 of 26 organisations by $1.0M+ award value; see Advertising Agencies.
Places of performance $1.0M+ awards
Counties: New York County, NY $422M · Nassau County, NY $5.0M
Largest awards begun since FY2023
| Awarding agency | Type | Industry or program | Award value | Begun | Place | Record |
|---|---|---|---|---|---|---|
| Department of DefenseDepartment of the Navy | ContractDelivery Order | 541810 Advertising Agencies | $36M | 29 Mar 2023 | NY | USAspending |
| Department of DefenseDepartment of the Navy | ContractDelivery Order | 541810 Advertising Agencies | $35M | 23 Oct 2023 | NY | USAspending |
| Department of DefenseDepartment of the Navy | ContractDelivery Order | 541810 Advertising Agencies | $35M | 2 Jun 2026 | NY | USAspending |
| Department of DefenseDepartment of the Navy | ContractDelivery Order | 541810 Advertising Agencies | $29M | 14 Nov 2024 | NY | USAspending |
| Department of DefenseDepartment of the Navy | ContractDelivery Order | 541810 Advertising Agencies | $22M | 28 Jun 2024 | NY | USAspending |
| Department of DefenseDepartment of the Navy | ContractDelivery Order | 541810 Advertising Agencies | $20M | 6 Nov 2025 | NY | USAspending |
| Department of DefenseDepartment of the Navy | ContractDelivery Order | 541810 Advertising Agencies | $19M | 16 May 2025 | NY | USAspending |
| Department of DefenseDepartment of the Navy | ContractDelivery Order | 541810 Advertising Agencies | $18M | 25 Sep 2023 | NY | USAspending |
| Department of DefenseDepartment of the Navy | ContractDelivery Order | 541810 Advertising Agencies | $17M | 26 Mar 2026 | NY | USAspending |
| Department of DefenseDepartment of the Navy | ContractDelivery Order | 541810 Advertising Agencies | $16M | 28 Sep 2024 | NY | USAspending |
| Department of DefenseDepartment of the Navy | ContractDelivery Order | 541810 Advertising Agencies | $16M | 28 Sep 2023 | NY | USAspending |
| Department of DefenseDepartment of the Navy | ContractDelivery Order | 541810 Advertising Agencies | $13M | 16 May 2024 | NY | USAspending |
Award value is the amount obligated to the award to date as USAspending reports it. Descriptions below are USAspending's text, unedited and truncated; those that appear to name a person are withheld.
- $36M, Department of Defense, 29 Mar 2023: SPACE CHARGES MEDIA PLACEMENT FY23 Q3 & Q4
- $35M, Department of Defense, 23 Oct 2023: OPT II SPACE CHARGES MEDIA PLACEMENT DIGITAL MEDIA PLACEMENT FY24 Q3 Q4
- $35M, Department of Defense, 2 Jun 2026: DIGITAL MEDIA AND INTERNET ADVERTISING SERVICES IN SUPPORT OF THE NAVY RECRUITING COMMAND (NRC), FY 26 Q3 - Q4
- $29M, Department of Defense, 14 Nov 2024: OPT III SPACE CHARGES MEDIA PLACEMENT DIGITAL MEDIA FY25 Q1 Q4
- $22M, Department of Defense, 28 Jun 2024: OPT III SPACE CHARGES MEDIA PLACEMENT
- $20M, Department of Defense, 6 Nov 2025: OPT IV SPACE CHARGES MEDIA PLACEMENT DIGITAL MEDIA FY26 Q1 - Q2.
- $19M, Department of Defense, 16 May 2025: OPT IV SPACE CHARGES MEDIA PLACEMENT DIGITAL MEDIA FY25 Q3 - Q4 FY25
- $18M, Department of Defense, 25 Sep 2023: MARKETING AND ADVERTISING SERVICES FOR THE NAVY RECRUITING COMMAND - SPACE CHARGES MEDIA PLACEMENT DIGITAL MEDIA FY23 Q4 THROUGH FY24 Q4
Questions and answers
How much federal money does Young & Rubicam LLC receive?
$437M in award obligations over the fiscal years it is listed for (FY2023: $99M; FY2024: $114M; FY2025: $108M; FY2026: $117M). Years not listed were under the $1.0M floor. Obligations are binding commitments, not payments made.
Which agencies award to Young & Rubicam LLC?
By the value of $1.0M-plus awards begun since FY2023: Department of Defense ($427M).
What is the money for?
Contracts are classified under NAICS 541810 Advertising Agencies.
Where is the work performed?
Primary places of performance for its larger awards: NY ($427M).
Is Young & Rubicam LLC a large federal recipient?
It ranks 1,659 of 30,989 organisations on this site by five-year obligations and 69 of 1,581 located in NY. The site covers organisations with at least $1.0M in a fiscal year; individuals are excluded.
Where does this data come from?
USAspending.gov (U.S. Treasury), award transactions as loaded on 30 Sep 2026; fiscal-year totals via the spending-by-category endpoint and award lists via the award search endpoint. The USAspending recipient profile is the authoritative record.
Provenance
Source: USAspending.gov API v2 (U.S. Department of the Treasury, Bureau of the Fiscal Service), CC0. Fiscal-year obligations from the spending-by-category recipient ranking by recipient state (listing floor $1.0M per year); awards from the award search endpoint (new awards of $1.0M or more by base obligation date); parent and business categories from the recipient profile where fetched. Closed fiscal years are snapshots taken after year end; FY2027 is refreshed on each build. Data loaded by USAspending on 30 Sep 2026. Individuals and sole proprietors are excluded at ingest. Errors in processing are corrected at the next build; see corrections and the methodology.