Recipients › Texas › GSD&M LLC
Recipient organisation · UEI XYJXY3CL7K87
GSD&M LLC
USAspending caveat. Figures are obligations reported by federal agencies to USAspending.gov, not payments. In USAspending's words: "An outlay occurs when federal money is actually paid out, not just promised to be paid ('obligated')." "Every agency has a Senior Accountable Official who must officially certify that the quarterly financial data submitted by their agency is accurate and complete." "If there are any discrepancies in procurement data, FPDS is the authoritative source." Contract data for the Department of Defense and the U.S. Army Corps of Engineers is published with a 90-day delay. Data loaded 30 Sep 2026. View the USAspending recipient profile.
USAspending records $608M in award obligations to GSD&M LLC (Austin, TX) over the fiscal years it is listed for (2023, 2024, 2025, 2026).
In FY2026, the most recent complete fiscal year, obligations were $71M, of which $71M (100%) came through contracts.
That is down 34% on FY2025 ($107M).
GSD&M LLC ranks 65 of 1,565 listed organisations located in TX by five-year obligations, and 1,293 of 30,989 nationally.
Its $1.0M-plus awards since FY2023 came from Department of Defense: 15 awards worth $585M in total award value.
Its largest contract industry is NAICS 541810 (Advertising Agencies), where it ranks 2 of 26 organisations by the value of $1.0M-plus awards.
Obligations by fiscal year contracts vs assistance
| Fiscal year | All obligations | Contracts | Assistance | Change |
|---|---|---|---|---|
| FY2023 | $261,291,943 | $261,291,943 | $0 | — |
| FY2024 | $168,665,137 | $168,665,137 | $0 | -35% |
| FY2025 | $107,213,558 | $107,213,558 | $0 | -36% |
| FY2026 | $70,598,875 | $70,598,875 | $0 | -34% |
| FY2027 to date | under $1.0M | — | — | — |
A fiscal year runs 1 October to 30 September. "Contracts" are procurement award types A–D; "assistance" is everything else (grants, direct payments, loan subsidy cost, insurance, other). The contracts column is listed only where contract obligations alone reached $1.0M; the assistance figure is the remainder and may therefore include up to $1.0M of contracts.
Compared with its state and the largest recipients five listed years
| Measure | This organisation | Largest in TX | Largest nationally |
|---|---|---|---|
| Five-year obligations (listed years) | $608M | $179B | $416B |
| FY2026 obligations | $71M | $46B | $118B |
| Contracts, five years | $608M | under $1.0M | $94B |
| Assistance, five years | $0 | $179B | $416B |
| Rank by five-year obligations | 1,293 of 30,989 | 1 of 1,565 in TX | 1 |
Largest in state: Health & Human SVC COMMN TX. Largest nationally: Health Care Services, California Department of. Rankings count organisations located in the state, by the sum of their listed fiscal years.
Awarding agencies $1.0M+ awards since FY2023
| # | Agency | Awards | Award value | Share |
|---|---|---|---|---|
| 1 | Department of Defense | 15 | $585M | 100% |
Contract industries NAICS
Rank within NAICS 541810: 2 of 26 organisations by $1.0M+ award value; see Advertising Agencies.
Places of performance $1.0M+ awards
Counties: Travis County, TX $585M
Largest awards begun since FY2023
| Awarding agency | Type | Industry or program | Award value | Begun | Place | Record |
|---|---|---|---|---|---|---|
| Department of DefenseDepartment of the Air Force | ContractDelivery Order | 541810 Advertising Agencies | $148M | 23 Mar 2023 | TX | USAspending |
| Department of DefenseDepartment of the Air Force | ContractDelivery Order | 541810 Advertising Agencies | $72M | 20 Mar 2024 | TX | USAspending |
| Department of DefenseDepartment of the Air Force | ContractDelivery Order | 541810 Advertising Agencies | $61M | 8 Nov 2022 | TX | USAspending |
| Department of DefenseDepartment of the Air Force | ContractDelivery Order | 541810 Advertising Agencies | $60M | 29 Dec 2022 | TX | USAspending |
| Department of DefenseDepartment of the Air Force | ContractDelivery Order | 541810 Advertising Agencies | $55M | 17 Apr 2023 | TX | USAspending |
| Department of DefenseDepartment of the Air Force | ContractDelivery Order | 541810 Advertising Agencies | $45M | 22 Nov 2024 | TX | USAspending |
| Department of DefenseDepartment of the Air Force | ContractDelivery Order | 541810 Advertising Agencies | $40M | 31 Oct 2022 | TX | USAspending |
| Department of DefenseDepartment of the Air Force | ContractDelivery Order | 541810 Advertising Agencies | $34M | 5 Oct 2022 | TX | USAspending |
| Department of DefenseDepartment of the Air Force | ContractDelivery Order | 541810 Advertising Agencies | $15M | 4 Oct 2022 | TX | USAspending |
| Department of DefenseDepartment of the Air Force | ContractDelivery Order | 541810 Advertising Agencies | $14M | 3 Oct 2022 | TX | USAspending |
| Department of DefenseDepartment of the Air Force | ContractDelivery Order | 541810 Advertising Agencies | $13M | 22 Nov 2024 | TX | USAspending |
| Department of DefenseDepartment of the Air Force | ContractDelivery Order | 541810 Advertising Agencies | $10M | 27 Dec 2023 | TX | USAspending |
Award value is the amount obligated to the award to date as USAspending reports it. Descriptions below are USAspending's text, unedited and truncated; those that appear to name a person are withheld.
- $148M, Department of Defense, 23 Mar 2023: AIR FORCE RECRUITING SERVICES (AFRS) NATIONAL MARKETING & ADVERTISING TASK ORDER FOR MEDIA SERVICES.
- $72M, Department of Defense, 20 Mar 2024: AIR FORCE RECRUITING SERVICE MARKETING AND ADVERTISING REQUIREMENTS CONTRACT TASK ORDER FOR MEDIA SERVICES.
- $61M, Department of Defense, 8 Nov 2022: AIR FORCE RECRUITING SERVICES NATIONAL MARKETING AND ADVERTISING TASK ORDER FOR LOCAL DIGITAL ENGAGEMENT SERVICES.
- $60M, Department of Defense, 29 Dec 2022: AIR FORCE RECRUITING NATIONAL MARKETING & ADVERTISING TASK ORDER FOR MOBILE TOUR OPERATIONS PROGRAM (MTOP)
- $55M, Department of Defense, 17 Apr 2023: AIR FORCE RECRUITING NATIONAL MARKETING & ADVERTISING TASK ORDER FOR PUBLIC ENGAGEMENT PHASE 2.
- $45M, Department of Defense, 22 Nov 2024: PROVIDE ALL LABOR, EQUIPMENT, MATERIALS, SUPPLIES, TOOLS, TRAVEL AND ALL ITEMS NECESSARY TO MAINTAIN A LEADS DATA PROCESSING SYSTEM THAT ELECTRONICALLY CAPTURES
- $40M, Department of Defense, 31 Oct 2022: AIR FORCE RECRUITING NATIONAL MARKETING & ADVERTISING TASK ORDER FOR PUBLIC ENGAGEMENT PHASE 1.1
- $34M, Department of Defense, 5 Oct 2022: AIR FORCE RECRUITING NATIONAL MARKETING & ADVERTISING TASK ORDER FOR LEADS MANAGEMENT
Questions and answers
How much federal money does GSD&M LLC receive?
$608M in award obligations over the fiscal years it is listed for (FY2023: $261M; FY2024: $169M; FY2025: $107M; FY2026: $71M). Years not listed were under the $1.0M floor. Obligations are binding commitments, not payments made.
Which agencies award to GSD&M LLC?
By the value of $1.0M-plus awards begun since FY2023: Department of Defense ($585M).
What is the money for?
Contracts are classified under NAICS 541810 Advertising Agencies.
Where is the work performed?
Primary places of performance for its larger awards: TX ($585M).
Is GSD&M LLC a large federal recipient?
It ranks 1,293 of 30,989 organisations on this site by five-year obligations and 65 of 1,565 located in TX. The site covers organisations with at least $1.0M in a fiscal year; individuals are excluded.
Where does this data come from?
USAspending.gov (U.S. Treasury), award transactions as loaded on 30 Sep 2026; fiscal-year totals via the spending-by-category endpoint and award lists via the award search endpoint. The USAspending recipient profile is the authoritative record.
Provenance
Source: USAspending.gov API v2 (U.S. Department of the Treasury, Bureau of the Fiscal Service), CC0. Fiscal-year obligations from the spending-by-category recipient ranking by recipient state (listing floor $1.0M per year); awards from the award search endpoint (new awards of $1.0M or more by base obligation date); parent and business categories from the recipient profile where fetched. Closed fiscal years are snapshots taken after year end; FY2027 is refreshed on each build. Data loaded by USAspending on 30 Sep 2026. Individuals and sole proprietors are excluded at ingest. Errors in processing are corrected at the next build; see corrections and the methodology.