Industries › NAICS 541613
Industry · NAICS 541613 · sector 54 Professional, scientific and technical services
Marketing Consulting Services
Federal contract obligations classified under NAICS 541613, the organisations that win them and the agencies that award them.
USAspending caveat. Figures are obligations reported by federal agencies to USAspending.gov, not payments. In USAspending's words: "An outlay occurs when federal money is actually paid out, not just promised to be paid ('obligated')." "Every agency has a Senior Accountable Official who must officially certify that the quarterly financial data submitted by their agency is accurate and complete." "If there are any discrepancies in procurement data, FPDS is the authoritative source." Contract data for the Department of Defense and the U.S. Army Corps of Engineers is published with a 90-day delay. Data loaded 30 Sep 2026.
Federal agencies obligated $157M in contracts classified under NAICS 541613, Marketing Consulting Services, in FY2026, and $1.2B over the five fiscal years since FY2023; the industry ranks 172 of 526 on this site.
Obligations were down 59% on FY2025 ($383M), with $0 so far in FY2027.
The largest recipient organisations over FY2022–FY2025 were General Dynamics Information Technology, Inc. ($232M), Safe America Media LLC ($143M) and Aptive Resources LLC ($135M).
By place of performance, the most money went to VA, DC and MD.
Contract obligations by fiscal year
Compared with the largest industry FY2026
| Measure | This industry | Aircraft Manufacturing | All contracts |
|---|---|---|---|
| Contract obligations, FY2026 | $157M | $45B | $716B |
| Five-year total | $1.2B | $211B | $3.0T |
| Share of all contract obligations, five years | 0% | 7.1% | 100% |
Top contractors obligations, FY2022–FY2025
| # | Organisation | Obligations |
|---|---|---|
| 1 | General Dynamics Information Technology, Inc. | $232M |
| 2 | Safe America Media LLC | $143M |
| 3 | Aptive Resources LLC | $135M |
| 4 | People WHO Think, L.L.C. | $77M |
| 5 | Ipg Dxtra, Inc. | $69M |
| 6 | Family Health International | $51M |
| 7 | The Hatcher Group Inc | $44M |
| 8 | Elevation, LTD. | $40M |
| 9 | ICF Macro Inc | $38M |
| 10 | Red Carrot Inc | $35M |
| 11 | Bixal Solutions Incorporated | $32M |
| 12 | Iq Solutions, Inc. | $32M |
| 13 | MB Solutions Inc | $30M |
| 14 | Arrow Arc LLC | $25M |
| 15 | Research Triangle Institute | $20M |
| 16 | Brunet-Garcia Advertising LLC | $19M |
| 17 | American Institutes for Research in the Behavioral Sciences | $19M |
| 18 | Krueger International, Inc. | $18M |
| 19 | Westat, Inc. | $18M |
| 20 | Palladian Partners, Inc. | $17M |
| 21 | Banyan Communications, Inc. | $15M |
| 22 | CW-LTS LLC | $15M |
| 23 | Sensis Inc. | $13M |
| 24 | Mobomo, LLC | $13M |
| 25 | BLN Fors Marsh JV LLC | $12M |
Buying agencies $1.0M+ awards
Where the work is performed
Largest awards since FY2023
| Recipient | Awarding agency | Type | Award value | Begun | Place | Record |
|---|---|---|---|---|---|---|
| Safe America Media LLC | Department of Homeland SecurityOffice of Procurement Operations | ContractDelivery Order | $65M | 21 Aug 2025 | VA | USAspending |
| Safe America Media LLC | Department of Homeland SecurityOffice of Procurement Operations | ContractDelivery Order | $63M | 19 Feb 2025 | VA | USAspending |
| General Dynamics Information Technology, Inc. | Department of the InteriorDepartmental Offices | ContractDelivery Order | $39M | 19 Sep 2025 | DC | USAspending |
| Arrow Arc LLC | Department of Veterans Affairs | ContractDefinitive Contract | $32M | 25 Sep 2023 | VA | USAspending |
| General Dynamics Information Technology, Inc. | Department of Health and Human ServicesCenters for Medicare and Medicaid Services | ContractDelivery Order | $29M | 29 Jan 2025 | VA | USAspending |
| People WHO Think, L.L.C. | Department of Homeland SecurityOffice of Procurement Operations | ContractDelivery Order | $25M | 26 Sep 2025 | LA | USAspending |
| People WHO Think, L.L.C. | Department of Homeland SecurityU.S. Immigration and Customs Enforcement | ContractDelivery Order | $25M | 18 Aug 2025 | LA | USAspending |
| General Dynamics Information Technology, Inc. | Department of DefenseDefense Health Agency | ContractDelivery Order | $20M | 1 Mar 2023 | MD | USAspending |
| Family Health International | Department of Health and Human ServicesCenters for Disease Control and Prevention | ContractDelivery Order | $18M | 27 Sep 2024 | NC | USAspending |
| Safe America Media LLC | Department of Homeland SecurityU.S. Immigration and Customs Enforcement | ContractDelivery Order | $15M | 18 Aug 2025 | VA | USAspending |
Other industries in sector 54: Professional, scientific and technical services
- 541330 Engineering Services $197B
- 541715 Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology) $181B
- 541512 Computer Systems Design Services $127B
- 541519 Other Computer Related Services $99B
- 541990 All Other Professional, Scientific, and Technical Services $52B
- 541611 Administrative Management and General Management Consulting Services $50B
- 541511 Custom Computer Programming Services $43B
- 541712 Research and Development in the Physical, Engineering, and Life Sciences (except Biotechnology) $37B
- 541710 Research and Development in the Physical, Engineering, and Life Sciences $37B
- 541513 Computer Facilities Management Services $13B
- 541714 Research and Development in Biotechnology (except Nanobiotechnology) $13B
- 541614 Process, Physical Distribution, and Logistics Consulting Services $12B
- 541690 Other Scientific and Technical Consulting Services $8.6B
- 541810 Advertising Agencies $6.1B
- 541620 Environmental Consulting Services $5.2B
- 541211 Offices of Certified Public Accountants $4.8B
- 541711 Research and Development in Biotechnology $4.6B
- 541310 Architectural Services $4.1B
- 541720 Research and Development in the Social Sciences and Humanities $3.9B
- 541612 Human Resources Consulting Services $3.4B
- 541618 Other Management Consulting Services $3.2B
- 541219 Other Accounting Services $3.1B
- 541380 Testing Laboratories and Services $2.4B
- 541199 All Other Legal Services $2.3B
Questions and answers
How much does the federal government spend on NAICS 541613?
$157M in contract obligations classified under Marketing Consulting Services in FY2026, $1.2B over the five fiscal years since FY2023. Obligations are commitments, not payments.
Who are the top contractors in Marketing Consulting Services?
General Dynamics Information Technology, Inc. ($232M), Safe America Media LLC ($143M), Aptive Resources LLC ($135M), People WHO Think, L.L.C. ($77M), Ipg Dxtra, Inc. ($69M), by contract obligations over FY2022–FY2025.
Which agencies buy in this industry?
By the value of $1.0M-plus contracts since FY2023: Department of Homeland Security ($257M), Department of Health and Human Services ($155M), Department of Defense ($61M), Department of Veterans Affairs ($56M), Department of Justice ($47M).
What is a NAICS code?
In USAspending's words: "NAICS stands for the North American Industrial Classification System. This 6-digit code tells you what industry the work falls into. Each contract record has a NAICS code." Assistance awards (grants, loans, direct payments) carry no NAICS code and are not counted here.
Provenance
Source: USAspending.gov API v2, spending by category (NAICS) by fiscal year, recipient cross-tabulation for FY2022–FY2025 and award search, loaded 30 Sep 2026. State figures come from each state's top-100 NAICS list, so small amounts in a state may be missing. See methodology.